Digital media has experienced massive exponential growth over the past few years, leading to endless possibilities. Mobile internet technology has revolutionized communication and connectivity, especially. Thus, there has also been a noticeable increase in mobile users. As per recent reports, there are about 4.69 billion smartphone users today.
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Considering the huge impact of digitalization, businesses worldwide have been keenly working on their online presence to improve their reach and brand image. Websites are crucial for showcasing your brand to the world and adding credibility. However, a significant portion of web traffic is due to smartphone users. Therefore, it is essential to create mobile-optimized websites for better responsiveness.
So, why is mobile-friendly design important for websites? Read on to find out.
Top Benefits of Mobile-friendly Websites
Traditionally, websites were formatted according to desktops or laptops, as internet availability was limited to these devices. But as mobiles turned smarter and made internet access easier, people largely prefer to use these handy and easy-to-carry devices for browsing. Therefore, company websites should be designed with mobile-friendly formats for enhanced usability.
Here’s how mobile-friendly websites benefit businesses:
Better User Experience
When users try to access non-optimized websites, they have to constantly zoom in and zoom out or miss some important information due to improper display, thus increasing the bounce rates. Incorporating a mobile-friendly website design can help them with easy navigation on smaller screens with faster loading times, thus creating an immersive experience.
Enhanced SEO
SEO or Search Engine Optimization plays a pivotal role in improving website visibility and ranking. It can drive more traffic, thus increasing your sales and establishing a strong brand identity. Mobile-friendly websites are usually prioritized by search engines, thus adding an extra SEO bonus that amps up your business visibility.
Increase in Conversions
If you want to increase conversion rates, you must ensure that users can engage with your website seamlessly. Mobile-specific features like calls-to-action, maps, social media access, customer support, and call or chatbot options can help with better user interactions. When prospects can easily complete such actions on their phones, there are more chances of conversion.
Wider Reach
With the exponentially growing mobile traffic, it is more likely for people to engage with your brand through their phones rather than other devices. It opens up more channels through different social media platforms, encouraging them to explore more. Therefore, if you want to reach a broader range of audiences, you can capitalize on a mobile-friendly website.
Best Strategies for Website Mobile Optimization
If you are planning to implement a mobile-friendly website design, then you should first consider the user needs and expectations. Also, it should be appealing and function properly without any glitches and issues.
Here are some of the top strategies for website mobile optimization:
Responsive Web Design
There is a huge variety of mobile devices available today, and it is not possible to create a standard fit-all format for all of them. The ideal approach is to ensure great flexibility so that your website looks great on all screens, no matter what device is used to access it. Therefore, you should try implementing a responsive web design with fluid grid layouts, dynamically adjusting elements, and optimized media.
Optimizing Speed
Slow-loading pages can be very frustrating. It drives away a good number of users when the page takes longer to load. Besides, they may turn to other options as your competitors are just a search away. Therefore, you must ensure that your website has a simplified design with reduced file sizes and optimized codes to avoid unnecessary delays. For faster performance, you can also use CDNs (Content Delivery Networks) that help deliver the web content through the server nearest to the user.
Minimal Pop-Ups
Too many and unnecessary pop-ups annoy mobile users as the screens are small and they can hide relevant content. Often, it becomes difficult to close them on mobile devices, and the user may prefer to leave the website instead. Therefore, it is better to eliminate them as far as possible, and even when required, they must be placed strategically without interrupting navigation. You should also keep them small so that they do not block the screen completely. Also, ensure that they can be easily closed from all devices.
Using Advanced Technologies
Currently, there are highly advanced technologies that can amplify your website’s mobile performance. You can use open-source HTML frameworks like AMPs (Accelerated Mobile Pages) to create easy-to-use and faster-loading content. You can also use meta tags to ensure properly formatted layouts, page resizing, and scaling to ensure a responsive web design. For flexible website designs, interactive page features, and smooth and smart displays, you can use Javascript frameworks.
Tests and Updates
The digital world is constantly evolving, and so are the user expectations. It is not possible to create a mobile-friendly website that can serve for months or years. Rather, you must consistently track and analyze your web page to gather meaningful insights and check its mobile friendliness. It will also help identify the areas for improvement and take necessary actions. Also, you should introduce the latest features and functionalities through regular updates.
Read More
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How to Build a Strong Online Brand Presence: A Step-by-Step Guide
Bottom Line
The business market has become fiercely competitive, and you must try to position yourself favorably by increasing your reach and performance. As your website showcases your brand, you should make sure to display it in the best possible way. Thus, for an excellent user experience, incorporate the best strategies for website mobile optimization and connect with the world better.
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